Top 8 Benefits of a Facebook Business Page
1. Increased Exposure to Potential Customers
Facebook has over a BILLION users. While you won’t reach that many people, you can certainly reach thousands of potential customers.
2. Gather More Leads
Just having people Like your page won’t keep you in business but you can gather leads via Facebook. You can easily build an email database of your fans with give-aways, newsletters etc.
3. Lower Your Marketing Expenses
Starting a Facebook business page costs you exactly €0. Facebook ads are relatively inexpensive when compared to traditional print, radio or TV ads and are far more targetted, right down to age group, location, profession etc.
4. Use Facebook Insights
You can see the following here:
- How many page Likes you have
- The Reach of posts & page
- Engagement of the page
Compare this to running an ad in your local paper. Are you given any such stats as to how many people visited your store/website based on the ad?
5. Build Brand Loyalty
A Facebook business page is where your customers can go to talk about your brand. If you consistently provide valuable & entertaining content, your followers will stay loyal. These days, people look online to find businesses to buy from and social media is usually their first stop. If your followers see you being active & responsive, they’re much more likely to do business with you than a company with no Facebook presence or a poorly run page.
6. Increase Your Web Traffic
Smart Facebook page owners use their pages to drive traffic to their websites. Posting links to your website is an essential part of any Facebook content strategy. The bottom line is that having a Facebook page will greatly increase your web traffic if you use the right posting strategies.
7. Be Mobile Ready
The vast majority of Facebook users are accessing the site via their mobile devices, many people only use a mobile device to access Facebook. Because of this trend, it’s more important than ever to have a presence on Facebook.
When people view your Facebook page on a mobile device it shows users:
- Hours of operation
- Phone number to call directly from the Facebook mobile app
Your business is literally in their hands.
8. Spy on Your Competition!
An interesting feature on Facebook pages lets businesses spy on competitors. This means you can see their total Likes, the percentage change in total Likes since last week, amount of posts in the last seven days and engagement over the same period. You can add lots of pages and Facebook will even suggest pages to watch.
Why is this useful?
If you look at the Pages to Watch & see a page has exploded & gained lots of new Likes, you can visit that page to see what they’re doing right. Perhaps a post had huge success & you can copy what they are doing on your page to gain more Likes. This may not give you a ton of insight, but sometimes just a little motivation can cause you to break bad habits on Facebook & improve your posting & advertising.
Are you convinced?
Hopefully these 8 benefits have convinced you that having a Facebook business page is an absolute no-brainer.
The next challenge you face is getting that page set up and in front of your customers.
The digital media experts in our sister company, iCandy Marketing, are running a Facebook for Business course in our Wellingtonbridge office on the 29th of July. The three hour course costs just €60 and each attendee will recieve a FREE redesign of their business page cover and profile photos.
Places are limited so book your place today. Call us on 051 560 767 or email firstname.lastname@example.org
ABOUT THE AUTHOR
Zoe manages all our marketing and social media campaigns at Bridge PC Repair. She is our in house Website and Graphic Designer who has just recently launched a Social Media Marketing Package and is now running campaigns for many local businesses.
Contact Zoe: Email: email@example.com Tele: 051 560767