Are you sceptical about the real impact of social media on your business?
Well then listen up; this blog post will explain how your business can benefit from social media.
The reality is that if the older generations are starting to use social media the impact it has already made on younger generations is completely irreversible. Social media has become a part of everyone’s life and it is something that influences us daily. Social media has played a big role with how people interact with each other and it is something that is not slowing down anytime soon.
91% of adults use social media regularly and many marketers are already taking advantage of social media. In a recent study, 89% of all marketers indicated that their social media efforts generated more exposure for their businesses and more than half of marketers who have been using social media for at least 3 years reported it had helped them improve sales.
Social media allows businesses to interact and engage with customers in ways that were not possible. 51% of consumers talk about brands on social media, whether they are Facebook fans or Twitter followers, users have a direct line of communication with their favourite brands and businesses and there is no reason your business should not be one of these.
Well-known brands remain visible by sharing fresh content. While you may perceive that it is a waste of time, to the contrary, it is the best way to establish yourself as a go-to resource for a specific topic, product or service. Your efforts can establish your unique voice as an industry fixture people can trust. It’s human nature to trust those we know and those we see others advocating.
Facebook is the latest in a long line of what we now know as “social networking” websites. But what sets it apart from the competitors, is its popularity. At last check, some 900 million people worldwide had signed-up for profiles on the site.
Having a Facebook page is just not enough anymore. You need to be actively posting and tweeting and engaging EVERY SINGLE DAY to stay fresh in peoples minds. Time is key, and time is usually the breaking point of most.
If you’re looking for a creative modern way to take your business marketing to the next level, you need to implement a social media marketing strategy, we can help you get involved in the number one activity on the web.
ABOUT THE AUTHOR
Zoe manages all our marketing and social media campaigns at Bridge PC Repair. She is our in house Website and Graphic Designer who has just recently launched a Social Media Marketing Package and is now running campaigns for many local businesses.
Contact Zoe: Email: firstname.lastname@example.org Tele: 051 560767
FACEBOOK is perhaps the most popular website there is for young people, who have grown up with technology. At least 57 per cent of Irish teenagers use the site, according to the latest findings from the EU Kids Online research. 23% of users check their accounts 5 times or more every day.
TWITTER is an online microblogging service that enables users to send and read “tweets”, which are text messages limited to 140 characters. With 500 million Tweets a day and 230 million active users, people turn to Twitter to bring them closer to the things they care about, whether it’s the news that affects their lives or the businesses down the block.
YOUTUBE is a video-sharing website where users can upload, share, comment and view videos. It is the largest video sharing site in the world and YouTube search is the second-largest search engine in the world. If you have a business, YouTube is a great tool for getting your product out there, for little cost. This is also a great way to get to run ongoing information or tutorials about new products or services to the same people and new people.
GOOGLE+ is not just the second largest social networking site in the world (after Facebook) it’s a social layer that enhances many of Googles online properties such as Google Maps, Google Places, Analytics and Webmaster Tools. Google+ is bringing people together within the context of many of Google’s services. Google+ will make use of the Google search engine, and existing Google Profiles.